When Calls the Heart’s grassroots groundswell
Executive producer Michael Shepard on the organic growth of the show’s online fan base and keeping supporters engaged.
The producers behind the When Calls the Heart didn’t set out to cultivate a strong social following for the romantic period series. To the team’s surprise, however, fans of the show have found each other online, defining themselves as “Hearties” and prompting the producers to do what they can to keep these loyal fans engaged.
“It’s really not us – it’s the fans that are doing it,” Canadian executive producer Michael Shepard. . .
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